Email marketing is sending a commercial message, usually to a group of people who has an interest in that particular niche or subject using email. In its broadest sense, every email sent to a potential or current customer database, could be considered email marketing.

This is usually to send advertisements, request business, solicit sales and is meant to build trust and brand awareness.

Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.