Search engine optimization (SEO) is the process of increasing the quality and quantity of online traffic for a specific website; increasing the visibility of a website and/or a web page to searchers through a search engine.

SEO has many different aspects to its work and the most popular known as being the local search engine optimisation and the national search engine optimisation. The local search engine optimisation is focused on optimising a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services and according to Google’s own data, 97 percent of consumers search for local businesses online.