Everyone has his or her own unique power. It is our responsibility to find that power and use it to the fullest capacity we can in the service of other people ……..Toan Lam
The definition of video marketing is not complex. Infact it’s rather simple; videos are a great way to market and promote your brand, product and services. These are a way of making your marketing campaign stronger as most people in this world relate to visual and seeing is believing. Videos can be used for customer testimonials, live events, trainings, corporate training videos, viral entertainment videos and so forth.
Video is a “gold mine” and now has become a trend. Especially for SEO as it not only is visual so people can relate to videos, but it actually increases the Search Engine Rankings, hence, your videos could potentially show up on the higher rankings of Google Pages which will lead to Higher Click Thru rates. Obviously everything takes work and targeting the right audience is the key. You Tube is the second largest search engine (second to Google), What’s better? You tube is owned by Google, so that means a properly tagged video can work wonders for your SEO.
It’s known through research that 57% of online consumers are more likely to buy a product they watched a video presentation of that product.
With various platforms for video marketing; YouTube, broadcast television, video boards and street marketing, you name it. The possibilities are endless. With a smartphone, emarketing. With video, you can reach your audience wherever they are in a cost-effective way.
Retention rates for information that is both seen and heard is as high as 80 percent. Those numbers drop to 20 percent for information that is seen and just 10 percent for information that is heard. Combining visual and audio is powerful.
Video allows you to make a direct appeal to the emotional centre of a person’s brain through music. With video, you are also able to attach a face to a concept. The human connection through video is more influential than reading facts in text.
Our team of experts provide the cutting edge of Professional Videos and Photography for Corporate shoots with the experience of shooting at Corporate events, talks, adverts of any kind, Interviews including VOX Pop Interviews, editing with 3d titles and effects. Rates (CTR), thereafter conversions into your business.