Email marketing is sending a commercial message, usually to a group of people who has an interest in that particular niche or subject using email. In its broadest sense, every email sent to a potential or current customer database, could be considered email marketing.
This is usually to send advertisements, request business, solicit sales and is meant to build trust and brand awareness.
Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
Email Marketing is significantly faster than traditional mail, mainly because with email. Businesses and organizations who send a high volume of emails can use an ESP (email service provider) to gather information about the behaviour of the recipients. The insights provided by consumer response to email marketing help businesses and organizations understand and make use of consumer behaviour.
Most Americans nowadays especially are on the internet, checking or send emails on a typical day, with emails delivered between 1 am and 5 am local time outperforming those sent at other times in open and click rate.
We at Smiley Digita can help YOUR Email Marketing Services and products get found when it counts and get the messages across to your potential consumers of the Know You, Like You and Trust You buying psychology.